Tagged With: gobbledygook
We We We We !
I found a very very cool tool called the wewe* calculator. A calculator that checks how selfish and self-absorbed your corporate website. The new rule: you should not use too many “we”s in your websites/brochures/whatever publications or you will risk your company sounding like a rude, arrogant, selfish company. Instead, you have to write for … Continue reading
[gob-uhl-dee-gook]
What’s gobbledygook? The nonsensical words or phrases. Or in Sandy’s understanding: the unnecessary overly-used, meaningless marketing jargon. I like how David Meerman Scott of WebInk explain why we should really steer clear from gobbledygook. This article is so liberating, now I know I’m not the only one annoyed by these words. How did certain phrases … Continue reading