Our Journey

I found a very very cool tool called the wewe* calculator. A calculator that checks how selfish and self-absorbed your corporate website. The new rule: you should not use too many “we”s in your websites/brochures/whatever publications or you will risk your company sounding like a rude, arrogant, selfish company.
Instead, you have to write for your readers and address them accordingly, read this to get better picture.
I checked one of PU’s page and the calculator gave me this:

Someone should improve that.
And from now on, everything published by Infinitum must pass the wewe calculator, yet counting “we”s alone isn’t enough to see if what you write will be effective. I wonder if they’ve made a gobbledygook calculator somewhere?

(*) Indonesians: this calculator doesn’t do ghosts check